Home»Trade Essentials» Which export product agency model should you choose? How to avoid the deep pitfalls in agency cooperation?
What types of export products are suitable for agency models?
The agency model is particularly suitable for the following three types of enterprises:Startupsforeign tradeEnterprise,Manufacturers with single product linesandMature enterprises testing new marketsAccording to 2023 General Administration of Customs data, 63% of Chinese SMEs use export agencies, mainly involving mechanical parts (28%), light industrial products (35%), and electronic products (22%). The core criteria for choosing an agency include:
Agency costs are more favorable when annual export volume is below $2 million
Target markets have special access requirements (such as EU CE certification)
Single shipments involve declarations for more than 5 HS codes
How to choose between buyout agency and commission-based agency?
The fundamental differences between the two mainstream agency models lie inRisk - bearing methods:
Buyout agency
Applicable scenarios: Bulk commodities, standardized chemical products
Advantages: Faster capital recovery (T/T 30 days vs typically 90 days)
Risks: Exchange rate locking deviations can reach 3-5% of cargo value
Commission-based agency
Applicable scenarios: Customized equipment, high value-added products
Advantages: Retains ownership of end-customer information
Risks: Bad debt rate is 2-3 times higher than buyout model
Under the 2025 cross-border RMB settlement new regulations, it is recommended to adoptHybrid agency model: First order buyout to establish trust, then transition to commission-based cooperation.
How to identify professional and reliableExport RepresentationA professional agency company should have the following characteristics:
Key verification points for agents includethat must be verified:
AEO customs certification level (priority given to advanced certified enterprises)
FIATA membership for international freight forwarding
In-house customs clearance teams in at least 3 major ports
Record of export credit insurance coverage (requires submission of policy copy)
Pay special attention to verify the newly added items in 2025Digital trade service capabilities: Whether equipped with blockchain traceability system, ability to connect with Single Window 2.0 customs system.
What hidden costs are included in agency fees?
In addition to the published 1-3% basic agency fee, special attention should be paid to:
Destination port miscellaneous fees (may reach up to 8% of CIF price)
Contract level: Agree on a minimum 2 million RMB breach penalty
Operational level: Use client coding system instead of real information
Technical level: Require use of email encryption systems certified by the State Cryptography Administration
The Digital Economy Partnership Agreement (DEPA) effective in 2025 stipulates that cross-border data transmission must obtaindual encryption certification, it is recommended to confirm the compliance of the agents system in advance.
How to define agent responsibility in case of cargo damage disputes?
Responsibility should be divided according toINCOTERMS 2025the latest regulations:
Under FOB terms: Risk transfers after crossing the ships rail
Under CIF terms: The agent bears the risk before reaching the destination port
Under EXW terms: Risk transfer completes upon leaving the factory
It is recommended to clearly specify in the agency agreementdamage assessment time window(within 7 working days after arrival) andthird-party inspection agencies(such as SGS or CCIC).